Do:

There are the imperative features of a successful ecommerce website:

Search box, login box and shopping car. Also, take note that “Basket” is a popular, well-received shopping cart icon. Feel free to use this, or other similar icons.

Leverage on the power of social media to improve the online presence of your ecommerce website.

Keep in mind that communities and positive reviews are the primary assets of any brand.

Create a remarkable logo for your brand.

This is one of the main elements you must focus on to gain the trust of potential customers. Your logo should be memorable and easily recognizable.
 


Give away awesome commerce website freebies.

Think about how you can attract more shoppers. Why not offer lots of discounted deals and freebies? Many customers are attracted to buy products at slashed prices, or if there is no shipping fee. An eCommerce web design relies heavily on these features.
 


Offer the regular, relevant content and popular products.

This would help you retain more visitors for a much longer amount of time.

Use the power of your brand to invite in more shoppers.

At the end of the day, it all boils down to an effective brand strategy.

Don’t:

Don’t underestimate the power of the mobile audience.

Mobile commerce represents around 34 percent of global commerce. This percentage is expected to rise in the future.

Failure to include contact information.

Don’t utilize your contact form as a substitute for the contact details, including customer care numbers, email address, phone numbers and office addresses.

Don’t choose the wrong platform.

The right choice of website design platform contributes to the overall success of an online store. The most popular development platforms are Magento, Shopify, WooCommerce and BigCommerce.

Acting without a good strategy.

Before hiring your own ecommerce designer, your business model must be ready. Don’t forget to define your market, service, buyers, marketing, supply management and more.